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ViX Swimwear

Sophisticated fashionistas all over the world have been spotted wearing luxe swimwears and chic cover ups from ViX since designer Paula Hermanny stepped onto the swim scene in 1998.

Growing up in the small beach town of Vitoria in the Brazilian state of Espirito Santo, close to Rio de Janeiro. Paula Hermanny spent most of her days as a young girl in her bikini. As a young adult, her love of travel brought her to California in San Diego to study English, where she was able to still enjoy the beach life. Seeing a void in the USA market for fashion, chic forward swimwear, Paula H. decided to pursue her design dreams, focusing on stylish yet functional suits for women of all ages.

ViX, whose name is a derivative of her hometown Vitoria, was thus started, with a small capsule collection of brazilian-cut swimwears.

When designing the bikini collection each season, Hermanny travels around the world in search of the most beautiful beach destinations for inspiration for new prints and accessories. Whether it be elaborate embroidery, luxurious leather, glamorous gems or simple gold rings the handmade feel of each detail adds the perfect finishing touch to each suit. The characteristic of the ViX fit and style is in the fabric, soft to the touch and integral in the flawless fit of each piece. A special lycra blend is used, one that is redeveloped yearly, making it better and better with each season. Hermanny blends this unique use of accessories, bold prints and fabrics with timeless silhouettes to create the seasons perfect bikini. With a focus on function and fit, each ViX piece is sold separately in order to create an ideal combination for every body type.

ViX has since evolved into a global lifestyle brand of swim and resort-wear including bikinis, one-pieces, caftans, and dresses for the resort, spring, and summer seasons. With the huge success of the ViX collection, Paula has been able to branch out into other categories, having now launched the following brands:

Sofia by ViX, a whimsical and flirty line for the teen market
Hermanny by ViX, a sophisticated and simple collection for women wanting more coverage and support.

ViX has a long roster of celebrity fans and has additionally been featured in publications including Elle, Vogue, People, InStyle and Sports Illustrated: Swimsuit Edition. ViX is available at fashion savvy retailers and specialty stores such as Neiman Marcus, Saks Fifth Avenue, and Bloomingdales, as well as at Harvey Nichols and Holt Renfrew

ViX Swimwear

Source: ViXswimwear.com, the ViX swimwear official website

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